In 2017, the 4WD and Adventure Shows are celebrating “game changers” – the people and products that have changed the way Australians go 4WDriving and camping. There are so many great stories, and over the next few weeks we will share some of them. And of course you can get the full story at this year’s 4WD and Adventure Show.
Game Changers – the beginning of Ironman 4×4
Ironman 4×4, a brand well recognised in Australia today, was originally established in 1958 as a Melbourne based suspension parts manufacturer, named “Jacob Spring Works”.
The company in 1982 took shape as JSW Parts, (short for Jacob Spring Works) to design and supply leaf and coil springs for cars, trucks, buses and 4×4 vehicles. JSW Parts soon became well known as a manufacturer and supplier of suspension parts all around the world.
In 1988 JSW Parts launched the Ironman 4×4 brand of springs and suspension parts in response to the increasing popularity of 4×4 vehicles, recognising that standard suspension systems alone were not designed to cope with additional loads of bull bars, winches and extra fuel tanks.
Driven by explosive sales of 4×4’s, in 2004 the Ironman 4×4 range of products expanded quickly to meet the demand of off road users seeking solutions which would allow their vehicles to go off road loaded with accessories such as winches, recovery equipment, protective bars, canopies, lighting and electrical upgrades.
Today the vast continent of Australia serves as the perfect testing ground for Ironman 4×4 products, so whether crossing the outback in search of adventure or just driving the children to school in your local suburb, Ironman 4×4 can offer quality and value for money.
Many fleet and military organisations throughout the world have acknowledged the quality design and manufacture of Ironman 4×4 products. Together with these serious solutions, Ironman 4×4 products are also chosen the world over by offroad competition teams and drivers, and have successfully completed the Dakar Rally.
Ironman 4×4 provide great value for money solutions for all sectors within the 4×4 industry. Find out more at www.ironman4x4.com.au or visit Ironman 4×4 at the 4WD Shows.